For more than 50 years, the U.S. Small Business Administration (SBA) has celebrated small business owners during the annual Small Business Week. Small Business Week 2019 marks the 56th time the president of the United States proclaimed it a national … Continued
From your favorite coffee shop to the biggest big box stores in the world, brands are using Instagram to make money. Top brands around the world such as Nike, Adidas, and GoPro have been using Instagram to inspire purchases … Continued
Even though your loyalty to a product is what ultimately drives you back to it, I would be willing to bet that the design of that product drew you in first. Think about it, how often have you been in … Continued
As a small business owner, you are putting your heart and soul into your business. You’re been putting countless hours of hard work and thousands of dollars into achieving your dream. The very last thing you want to happen is for your … Continued
As your mother has told you all your life, “The world would be boring if everybody was the same.” Much like your own personal identity, each brand has its own identity. Brand identity is what separates Pepsi and Coke even though … Continued
A couple of years ago the term social media marketing was thrown around businesses as the next big thing. Back then, businesses saw social media as an unnecessary endeavor that wasted precious hours of the workday. But now, at the … Continued
As a business in 2019, you may think your website from 2010 or even 2015 is working for you. If you’re website currently does not bring in to clients or convert as well as you thought it would, it would be … Continued