Having a bad website no longer slips through the cracks in the mind of your customers. Having a good website design can boost sales, brand awareness, and turn prospective customers into lifelong clients. Having a poor layout on your website can be devasting to a business in today's modern world.
So let's explore what is website design and why is it important to my business?
What is Web Design?
"the process of creating websites. It encompasses several different aspects, including web pages layout, content production, and graphic design."
Webpages Layout
Content Production
Without content on your site, is the equivalent of having a great storefront but no products to show off. Content on a website can be in the form of pictures, text, videos, and infographics.
Each of the forms of content enriches the customer experience and will help your business show up better in Google.
Content can either make or break web design. If you have a bunch of confusing words and pictures on your website, the customer will think badly of your brand. Good content will drive customers to take certain actions on your website.
Graphic Design
This is where your branding guidelines will come into place. You want to make your website match your company's look and feel. Good graphic design on a website will tie your online presence together. You want to make sure the content you created matches your company's persona.
Graphic design on your website can consist of any visual communication. Visual communication includes color scheme, typeface, and fonts that can convey the message you are sending.
Examples of bad web design
There is no clear layout to the design, the images are all over the place, and the color scheme is all off. The three aspects of web design are nowhere to be found on this website. The colors used all throughout the website have no uniformity to them. Almost every link has a differnet color than the one next to it and the navigation bar is useless.
Good examples of web design
Bellroy, e-commerce store specializing in wallets, has a masterful website. The site works on many levels for Bellroy. The company's look and feel are seen everywhere on the site. The Bellroy, e-commerce store specializing in wallets, has a masterful website. The site works on many levels for Bellroy. The company's look and feel are seen everywhere on the site. The images are striking and the layout is configured well. On a specific wallet's page, they start out with the options of the wallet and then lead the customer down to tell them more about the benefits of having a slim wallet. The utilize a zig-zag layout that works very well for them.
I guarantee you the products made by Bellroy will be as striking and bold as their website. This is why good web design is important. I am not even in the market for a new wallet but this site made me want to get one. The visual designs are striking and the layout is configured well. On a specific wallet's page, they start out with the options of the wallet and then lead the customer down to tell them more about the benefits of having a slim wallet. The utilize a zig-zag layout that works very well for them.
How does web design affect my business?
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