For more than 50 years, the U.S. Small Business Administration (SBA) has celebrated small business owners during the annual Small Business Week. Small Business Week 2019 marks the 56th time the president of the United States proclaimed it a national week.
The SBA takes the time to recognize those who've excelled at starting up or growing their small business. As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories
But how can you as a small business owner capitalize on the celebration of Small Business Week 2019? We'll show you 5 quick and simple ways to celebrate small business week.
When is Small Business Week?
Tip 1: Run A Sale
One of the easiest ways to draw people into your small business is to run a sale or promotion.
Sales are great to draw people into your business and get rid of your inventory at the same time. If you are a clothing store, it would be a great idea to run a 50% off clearance items to clear room for some spring and summer apparel.
Most importantly, know what you want to achieve with your sale. If you got a new vendor in your store, that might be a good promotion to run.
Every other tip we are going to give you builds upon running a sale or promotion for small business week 2019.
Tip 2: Show Off Your Business through Social Media
Through social media, you can gain a lot of traction throughout your community. We have seen first hand the power of social sharing for small businesses. One post can really make a difference.
If you are running a week-long sale, it would be a great idea to run a social campaign promoting the sale for small business week 2019. Every day throughout the week, you can post organic posts about the sale or through paid advertisements. Both have their advantages but paid social would be the way to go. You do not have to put thousands of dollars into the campaign. Most small businesses use 5-7% of their total net profit for their marketing budgets. If this is one of your biggest sales of the year, it would be wise to figure out what you can afford to spend.
Tip 3: Host a Last-Minute Event
Small Business Week 2019 is not just about your small business, it is about small businesses as a whole.
Throwing a networking event or a small party, such as a makers mart, is a great way for your community's small businesses to work together.
The event will bring together the whole network of small businesses in your area and prove that synergy really works. Everybody will reap the benefits of your event, even if it is last minute.
Plus, you never know who will end up meeting with these events. If you're lucky, you can turn this into both a networking event and a consumer shopping day.
Tip 4: Show Your Customers Love
Being the owner of a small business, you know just how important your regular customers are to you.
Showing your customers you appreciate them is the best way to celebrate small business week 2019.
But how exactly can you do that? Here are some ideas you can do to tell your customers just how awesome they are.
- Send handwritten notes to your repeat customers
- Give some swag away
- Start a customer loyalty program
- Showcase your awesome customers through your website, blog, and social media accounts
Tip 5: Take Advantage of the SBA's Events
The SBA is all about giving small business owners advice on the best practices on running your small business. One of the best parts about Small Business Week is all the resources the SBA gives you.
Perhaps the most valuable tool the SBA hosts throughout the week is their free virtual conference. You can learn about a variety of topics ranging from economic forecasts to how to fun effective online ads. Plus you can talk with other owners throughout the country and network with them.
If you aren't a fan of virtual events, try to attend events with your local chapter of SCORE. You can meet up face-to-face with mentors and other small business owners in the area. There are over 300 chapters throughout the USA, so get out there and get networking.
If you tried any of these tips and didn't get the success you were looking for, Blue Cardinal Group can help you out.
We specialize in helping out small businesses with all aspects of growing your business. From packaging design to social media management, we want to help you succeed in your endeavors. As a small business, we know how tight money can be so we work with you to ensure you get the most out of your budget.